My career in digital began after graduating with a degree in Journalism and Contemporary History, when I started out in digital content and copywriting, learning the foundations of web, SEO and digital storytelling. I later launched my own award-winning blog, Fashionology, which gave me an early, first-hand introduction to social media and influencer marketing.

From there, I moved into agency life at Edelman, managing global social and content activity for Unilever brands Dove and TONI&GUY Hair Meet Wardrobe, before moving brand-side. At Burberry, I worked on global social content and major brand moments, before joining Monica Vinader, where my role grew from social and influencer strategy to overseeing content across social, email, web and editorial.

I later joined Khoros, progressing to Director of Strategic Services for EMEA and APAC and leading a team of more than 20 strategists. I worked with global organisations including Meta, Post Office, Asda and Vrbo across social, content, community and digital strategy, while also leading senior client relationships, new business and commercial growth.

Today, I work independently with brands and organisations across marketing, brand, social and digital strategy. My work spans everything from brand positioning and go-to-market planning to audience insight, content, creators and social strategy, helping teams turn complex challenges into clear, practical direction.

Alongside my commercial work, I also dedicate time to organisations and projects focused on social impact. If you’re looking for strategic support, whether for a specific project or on an ongoing basis, I’d love to hear from you.