I was commissioned to audit and redevelop the content strategy for @MagnumLearn, the Magnum Photos educational Instagram channel. Initially focused on commercial promotion, the platform required a repositioning to better reflect the agency’s community and educational mission while maintaining space for commercial messaging.

I was commissioned by Loop Cashmere, a fast-growing British brand, to conduct a comprehensive audit of its social media channels. This process included a competitor review to help the client better understand the landscape of the luxury fashion and cashmere sector and identify opportunities for differentiation.

Jodie Bellamy, founder of Regular Mumz, approached me with a vision of growing her Instagram account, which focused on sharing real, unfiltered motherhood experiences

Roots of Belonging is an organisation which hosts outdoor events for mixed, dual heritage and multicultural people of colour to connect with nature and cultivate their belonging. In early 2024, the organisation's founder Isabella, approached me seeking support in setting a clear strategy for the Roots of Belonging Instagram channel.

During my tenure at Khoros, I led the development and implementation of a comprehensive crisis listening and response programme for one of the world’s largest technology companies, Meta. This initiative was designed to strengthen the brand’s ability to identify, assess, and respond to emerging issues across digital and social channels in real-time.

During my time at Monica Vinader, I led the development of a dynamic and results-driven influencer strategy, tailored to the brand’s evolving objectives, from building awareness and desirability to driving measurable commercial performance.

I collaborated closely with the Post Office to lead the development of three essential strategic playbooks, designed to strengthen their social media and communications efforts in alignment with the organisation’s newly defined brand purpose and long-term objectives for 2021 and beyond.

I led the development of the TikTok launch strategy for the Post Office’s debut on the platform, guiding the organisation through the process of establishing a meaningful and sustainable presence on one of the world’s fastest-growing social channels.

As Content and Social Media Manager at Monica Vinader, I was entrusted with developing a digital campaign concept to support the launch of the brand’s flagship store in New York. In response, I conceived the campaign “Meet Me in New York”, a creative platform that was adopted across digital, social, and print channels, unifying the brand’s storytelling for this key international milestone.

In my role as Account Manager at Edelman, I served as the lead liaison for Dove, one of the agency’s most prestigious global clients. I was entrusted with overseeing brand governance and ensuring consistent execution of Dove’s communications and creative standards across international markets.

During my time as a consultant for Mulo, I led a comprehensive social media audit aimed at uncovering the brand’s most effective content formats, messaging styles, and engagement drivers across different audience segments.

As a Social Media Coordinator at Burberry, I played a pivotal role in leading content planning and copywriting initiatives across both global and regional social media channels.

I led the creation of engaging and strategically crafted content for the fashion label Esse Vie, covering a wide range of materials from detailed product descriptions to compelling narratives for new season lookbooks.