Cultivating Roots of Belonging on Instagram

Roots of Belonging is an organisation which hosts outdoor events for mixed, dual heritage and multicultural people of colour to connect with nature and cultivate their belonging. In early 2024, the organisation's founder Isabella, approached me seeking support in setting a clear strategy for the Roots of Belonging Instagram channel. The goal of our collaboration was to cultivate a vibrant online community that authentically reflects the organisation's mission and values.

In response, I crafted an Instagram channel and content strategy that sought to showcase Isabella's personal journey and the diverse experiences of underrepresented communities in the outdoors as well as providing resources and initiating meaningful discussions around diversity, inclusion and equity in the UK outdoors. The platform now serves as a catalyst for inspiring individuals worldwide to authentically reconnect with nature and embrace a sense of belonging in the great outdoors.