Generating Brand Reach & Revenue with Influencer Marketing

During my time at Monica Vinader, I led the development of a dynamic and results-driven influencer strategy, tailored to the brand’s evolving objectives, from building awareness and desirability to driving measurable commercial performance. Recognising the shifting landscape of digital influence, I implemented an agile approach that balanced creativity with data-led decision-making, ensuring that each collaboration delivered tangible impact.

A key highlight of this work was the conception and execution of a strategic partnership with leading influencer Fleur De Force for the launch of a new collection. Through careful planning, authentic storytelling, and coordinated cross-channel amplification, the campaign achieved an extraordinary milestone, generating over £75,000 in revenue within just 48 hours of launch.

This groundbreaking success not only exceeded all internal benchmarks but also established a scalable model for future influencer collaborations, serving as a blueprint for subsequent high-impact partnerships. By formalising this approach, we were able to strengthen Monica Vinader’s position within the luxury accessories market, elevate brand advocacy, and reinforce its reputation as a forward-thinking, culturally relevant brand.