Content Planning for Global Burberry Campaigns

As a Social Media Coordinator at Burberry, I played a pivotal role in leading content planning and copywriting initiatives across both global and regional social media channels. My work focused on maintaining brand consistency, elevating creative storytelling and ensuring seamless execution of high-impact digital campaigns that reflected Burberry’s distinctive voice and heritage.

During my tenure, I spearheaded the coordination of several high-profile campaigns and events, including the worldwide launch of the fragrance “My Burberry,” the strategic rollout of the 2014 festive campaign, and the successful execution of two new season campaign launches. Each project required close collaboration with creative, PR, and marketing teams to align messaging, visual direction and timing across multiple markets.

In addition, I managed live social media coverage during London Fashion Week, delivering real-time reporting and audience engagement that amplified Burberry’s global visibility and reinforced its position as an innovator in luxury digital communication.

Through these initiatives, I contributed to strengthening Burberry’s digital presence and enhancing the brand’s storytelling across key platforms worldwide.