Mulo Shoes Social Audit & Strategy

During my time as a consultant for Mulo Shoes, I led a comprehensive social media audit aimed at uncovering the brand’s most effective content formats, messaging styles, and engagement drivers across different audience segments. This analysis provided actionable insights into audience behaviour and sentiment, forming the foundation for a more targeted and impactful social media presence.

Building on these insights, I developed and implemented refined copywriting and publication strategies to strengthen the brand’s voice and ensure consistency across channels. My approach combined creative storytelling with performance metrics, ensuring that content not only reflected Mulo’s premium positioning but also drove measurable engagement and community growth.

In addition, I established a robust influencer strategy designed to maximise brand visibility and extend reach within relevant lifestyle and fashion communities. By identifying and partnering with aligned influencers, I helped amplify Mulo’s brand narrative and foster authentic advocacy within key markets.

Collectively, these initiatives elevated Mulo’s digital communications, enhancing both the effectiveness and coherence of its social media strategy.