Driving Engagement for the Monica Vinader New York Launch

As Content and Social Media Manager at Monica Vinader, I was entrusted with developing a digital campaign concept to support the launch of the brand’s flagship store in New York. In response, I conceived the campaign “Meet Me in New York”, a creative platform that was adopted across digital, social, and print channels, unifying the brand’s storytelling for this key international milestone.

The campaign centred around celebrating the spirit of New York and its dynamic community of style leaders. I successfully launched a web content series featuring prominent US personalities and influencers, which significantly boosted online engagement and strengthened the brand’s connection with the American audience.

Beyond its creative impact, the initiative also delivered notable operational efficiencies, the content produced for the series was strategically repurposed across email marketing, social media, and press communications, ensuring cohesive messaging and maximising the return on content investment.

This campaign not only elevated Monica Vinader’s brand presence in a critical market but also set a precedent for integrated, cross-channel campaign planning within the business.