Globalisation of Award-Winning Dove Beauty Campaigns

In my role as Account Manager at Edelman, I served as the lead liaison for Dove, one of the agency’s most prestigious global clients. I was entrusted with overseeing brand governance and ensuring consistent execution of Dove’s communications and creative standards across international markets.

A key part of my remit involved orchestrating the localisation and global rollout of some of Dove’s most celebrated campaigns, including Dove Real Beauty Sketches and Dove: Patches. Collaborating with cross-market teams, creative leads, and regional stakeholders, I managed the adaptation of these award-winning initiatives for over 160 countries, ensuring cultural relevance while maintaining the integrity of the brand’s core message around self-esteem and authentic beauty.

Through strategic coordination and meticulous attention to brand consistency, I helped amplify the global resonance of Dove’s purpose-led communications, contributing to the campaigns’ widespread recognition and long-term impact on the brand’s reputation and consumer trust worldwide.